Blog

Periodically, we will provide blogs to provide readers with insights into key concepts, ideas, and strategies to improve their communications.

Avoiding Survey Pitfalls--Pseudo-Data

Wed, Sep 12, 2018

Last week, I received a call from a political pollster asking my opinions about selected candidates and proposed Colorado legislation. After a quick series of questions about national and state candidates, the surveyor then began asking about ballot initiatives.

A Brief Look at Communication Evaluation

Tue, May 08, 2018

No longer can professionals produce communications without capitalizing on evaluations to help understand their audiences and send better messages to their target audiences...

Why the Name Communication Science, Inc., & the URL?

Mon, May 07, 2018

For our name, we borrowed Communication Science from a little-known academic discipline that emerged in the 1950s. In the 1987 Handbook of Communication Science...

Welcome to Communication Science, Inc.

Sun, May 06, 2018

Effectively reaching your audiences—whether you call them publics, customers, or clients—is becoming more and more difficult...