Tools & Methods
Our consultants bring decades of quantitative and qualitative research and evaluation expertise to help you evaluate your communications. Depending on your needs, we may use one or more of the methods listed below.
- Delphi technique—a mail or e-mail group interviewing
- Experimental and quasi-experimental design
- Focus groups—a group interviewing process
- Formative evaluations
- In-depth individual interviews
- Nominal Group Technique—a quantitative, group interviewing process
- Mail (postal) surveys
- Mixed mode (online, mail, phone) surveys
- Online surveys
- Questionnaire development
- Readability scoring & text analysis
- Statistical data analysis & interpretation
- Summative evaluations
- Usability testing methods
- Web & online surveys
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